The prelude to the ,000 wedding these days isn’t just the budget-busting shower—although that’s —but the bachelorette party, in which the bride and her BFF’s don their skinnies and spaghetti straps and head to a bar to be hit on, sometimes bride and all, by whatever males are bold enough (the typical accoutrements of the bachelorette party are a “ironic” veil for the bride and a sculpted replica of a male sex organ that’s often brought to the bar)., especially the 40-something Samantha (hitting 50 in the 2008 movie), who, during the six seasons that the series ran, racked up nearly as many sex partners (41) as her three coleads combined—and Carrie, Miranda, and Charlotte were no slouches themselves in the quickie department. But there’s a problem: While it’s a truism that the main beneficiaries of the sexual revolution are men, it is only some men: the Tucker Maxes, with the good looks, self-confidence, and swagger that enable them to sidle up successfully to a gaggle of well turned-out females in a crowded and anonymous club where the short-statured, the homely, the paunchy, the balding, and the sweater-clad are, if not turned away outside by the bouncer, ignominiously ignored by the busy, beautiful people within.
Out of such anxiety was born the “seduction community,” part band of brothers, part nakedly commercial and ferociously competitive business enterprise.
In the late 1990s, Mystery developed a precise and exacting “algorithm” of moves and routines—pre-scripted lines to be practiced in the field—that are virtually guaranteed (according to Mystery at least) to lure a female into your bed after just seven hours in her company from a cold turkey meeting in a public place. Mystery advises his readers not to bother with any female who rates lower than a 6 (“OK-looking,” in his parlance) on the 1 to 10 scale, while assuring them that if they follow his advice, they can readily score a “supermodel hot” 10.
The fundamental strategy is to “demonstrate higher value” (DHV, another Mystery acronym), to appear so fascinating that the woman will want to prove her worthiness to you, not the other way around.
Louts who might as well be clad in bearskins and wielding spears trample over every nicety developed over millennia to mark out a ritual of courtship as a prelude to sex: Not just marriage (that went years ago with the sexual revolution and the mass-marketing of the birth-control pill) or formal dating (the hookup culture finished that)—but amorous preliminaries and other civilities once regarded as elementary, at least among the college-educated classes.
On top of it all is the feminist-driven academic and journalistic culture celebrating that yesterday’s “loose” women are today’s “liberated” women, able to proudly “explore their sexuality” without “getting punished for their lust,” as the feminist writer Naomi Wolf put it in the to trying to remove the stigma from . Of course, if a man mistakes a woman being “sexual in any way she chooses” for consent to have sex, it’s still rape.
The birth of the seduction business coincided neatly with the sexual revolution: with the 1970 publication of sometime film editor Eric Weber’s bestselling manual (later made into a movie) .
Left behind like flares, double-knits, and dancing the Bus Stop, the art of the pickup was reborn in the 1990s and rebranded as an exact science.
Jeffries’s commercial success launched a thousand imitators: Grow Your Game, Double Your Dating, Real Social Dynamics, Alpha Seduction, Seduction Base, Seduction Chronicles, Seduction Lair, Seduction Science, Blissnosis, and so forth.
All the sites, many of them with chat rooms for seeking advice and trading conquest yarns, peddle self-help books, CDs, DVDs, and other merchandise.